The KEYKO brand sells high-quality green teas from Japan (primarily matcha) and accessories for making tea. The founders of the brand believe that drinking tea is an opportunity to stop in a busy schedule and bustle, take a break and give yourself time with love. Tea is a philosophy of living your life meaningfully in a state of physical and psychological health. The design should be clean and minimalistic with hints of Japanese culture. Brand keywords: cleanliness, minimalism, tranquility, naturalness.
An interesting meaning is hidden in the logo sign: the semicircle on top symbolizes life, which moves up and down. There are always ups and downs in it. The line below symbolizes the inner state of a person, which is not affected by life circumstances. It's about harmony: whatever happens, you are happy and calm. This is a wonderful illustration of Japanese philosophy, in which tea culture is a kind of island of tranquility.
Natalia and Kate
We turned to Yana for help in creating a new brand of Japanese premium matcha tea. I was immediately pleasantly impressed by how attentively Yana treated our wishes and expectations, which sometimes we could not even clearly formulate ourselves. The difficulties were also those numerous technical requirements that had to be met so that we could implement our idea.
Yana has developed everything necessary for us to start: a logo, corporate identity, packaging and the result exceeded all expectations.
We have received a product that expresses the main message of the brand – purity, harmony, peace. The clarity of the lines, a well–chosen color palette, a beautiful style - this is how we can characterize our impressions of Yana's work.
Absolute punctuality is a trait of Yana, which we value very much and now very rarely meet in all areas, Yana has always met the promised deadlines.
Thank you for the pleasant experience of joint cooperation in this our first project and we hope to meet again.
